Being the first
cultural company in stock market, Shanghai Oriental
Pearl (Group) Co., Ltd.(OPG) has 23 subsidiary
companies, its recent major business including
touring, radio and TV transmission service, media
investments & advertising operation, real
estate investment etc., strategically setting
touring as basis and media as goal. By June 2003,
OPG has registered a capital of 0.963 billion
RMB, with a total assets of 4.417 billion RMB
and net assets of 2.974 billion RMB. It also has
been listed as one of the 50 pivotal large-scale
enterprises by Shanghai government, and one of
the 50 most potential listed company in Chinese
stock market.
The Oriental Pearl Radio & TV Tower, one
of OPG's subsidiary, is the tallest Radio &
TV tower in Asia and the 3rd tallest in the world.
With the height of 468m, the tower is now the
most recognizable landmark of Shanghai. Open in
May 2001, Shanghai Urban History & Development
Museum has also become a new sight, thus gaining
an urban touring feature of "Up the tower
for New Shanghai view, down the tower for Old
Shanghai culture, in the yacht for mother river
sightseeing". The Shanghai International
Convention Center includes a five-star hotel,
various multi-function meeting-room and the most
large-scale banqueting-hall, where successfully
held 2001 APEC Conference. The Oriental Pearl
Transmission Co., Ltd. has undertaken wireless
broadcast and TV signal and data transmission
service in Shanghai area. Besides its continuous
transmitting tens of TV programs to millions of
families in Shanghai and East China area for 24
hours per day, it has also developed added-value
business with its unique advantages. "Oriental
Greenland" management center, as one successful
example of OPG brand output, has undertaken the
operation of Shanghai Youth Off Campus Activity
Center. Covering an area about 5600mu, this center
is an important comprehensive sight combined with
youth off-campus education, sightseeing, recreation
and entertainment. OPG has also invested a lot
of money in the construction of university students'
apartment for Shanghai Songjiang College City,
setting basis for education investment.
Recently, OPG is developing its media and communication
industry with the support of Shanghai Media &
Entertainment Group.(SMEG) It has invested into
Shanghai Cable Network Co., Ltd. and Eastday.com,
the most influential and large-scale network in
Shanghai, and Shanghai Oriental TV Station Advertising
Co., Ltd. Besides, it also has invested to gain
advertisement operating authority during golden
time period on Shanghai TV, as well as its advertisement
operating authority(80% share) for the press media,
getting 50 years of Broadcasting & TV Weekly
and Shanghai TV Guide. In Oct.2002, together with
SMEG, OPG set up Shanghai Oriental Pearl Mobile
TV Inc., which has developed its new media mobile
digital TV on air-conditioned buses, ferries,
yachts etc. This new media provides a new colorful
mobile scenery for this city.
With support of SMEG, OPG will seize the opportunities
and make good use of capital market both home
and broad, actively provide its management brand
as needed, and is striving to carry out the whole
strategy of SMEG as well as culture, radio, film
& TV industries in Shanghai.
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